Lashé- Jan 23 2025
More About Us
T he journey of Lashé began with my deep understanding of people, my passion for service, and a desire to create something meaningful.
Our Founder & CEO - Daniella Sartoretto
I am Daniella Sartoretto, a lash beauty service provider with a background in social work.
Over the years, I’ve had the privilege of working with people from all walks of life — individuals from diverse communities and backgrounds. This experience instilled in me a profound sense of equality and a desire to bridge gaps, whether in social services or in beauty. Alongside my work in beauty, I had the honor of collaborating with a nonprofit organization focused on empowering women. This experience deepened my commitment to making a positive impact in the lives of others, and helped lay the foundation for Lashé. It wasn’t long before I realized there was a significant gap in the beauty industry — particularly in the lash service sector. As a professional who started my business from scratch, funded entirely by my own savings, I found it nearly impossible to access the best-quality beauty products without paying exorbitant prices. There were high-end brands offering luxurious, premium products, but their prices were far out of reach for small businesses or beauty professionals just starting out. On the flip side, there were affordable options, but they lacked the quality and durability that I knew my clients deserved.That frustration led to the creation of Lashé.With a focus on closing this gap, Lashé was born — a brand designed to provide premium, high-quality lash products that were both accessible and affordable. It just felt right. A brand that aligned perfectly with my passion for service, my commitment to equality, and my drive to empower others.Having spent years working in social services, where closing gaps and advocating for equality was the core of the mission, creating a beauty brand with the same ethos felt completely natural Lashé isn’t just about lashes — it’s about creating a level playing field for beauty professionals and enthusiasts alike, where the best products are accessible to everyone, regardless of budget.From day one, my focus has been on providing luxury-quality products at an affordable price, ensuring that everyone — from independent beauty service providers to everyday beauty lovers — can experience the excellence they deserve.Today, Lashé continues to grow, driven by the same passion that inspired its creation: to make luxury beauty products attainable for all, without compromise.
Our commitment to
Sustainability & Women Empowerment
At Lashé, we are dedicated to creating products that are both kind to the planet and to animals. All our products are cruelty-free, ensuring no harm comes to animals in the making. We also prioritize sustainability with our simple, environmentally conscious packaging, crafted with materials that reduce waste and minimize our carbon footprint. Our commitment to the planet is at the core of everything we do.
We believe in empowering women from all walks of life. Lashé is not just a brand – it’s a community. We provide continuous support, learning opportunities, and access to high-quality products at affordable prices. Our goal is to create a space where women can connect, grow, and thrive together, without having to compromise on quality or affordability.
At Lashé, we believe in ethical sourcing and responsible production. All of our products come from factories that are free from child labor and adhere to equitable working conditions. We are dedicated to ensuring that every item is made with respect for human rights, fair wages, and safe working environments. Our commitment to these standards ensures that our impact on the world is positive—both for the people who create our products and the communities we serve.
Here is a look behind the scenes
